The healthcare industry is one of the last to step into the field of technology but it’s a step that many doctors will soon have to take to maintain their communication with colleagues and patients. It’s also important to be aware of how to manage brand reputation on the Internet.
So what does every medical practice need to succeed in the world where technology meets healthcare?
An email address
Surprisingly, a large number of practices don’t have email addresses. This can impact on their working relationship with other practices and also their patients. It can make it difficult to track online listings, such as on Google Places and receive important updates from medical organisations such as the AAPM, RACGP and AMA.
A good clinical software system
Keeping track of patient records on programs not designed for the purpose can create a bigger burden on reception staff and make tracking down information less time efficient and more complicated. A good clinical software program will help you maintain records, provide links to up to date medical information, let you backup your records securely and provide integrations with major medical resources and programs.
Electronic referral tracking
Many leading organisations are calling on medical professionals to flick the fax because of how insecure and illegible they often are – it’s very common for faxes to get lost or even get sent to the wrong fax number. GPs also have no way of knowing if a patient ever followed through on a referral after the patient leaves their practice. MEDrefer allows GPs and referring Specialists to track the entire referral process from the appointment time and date through to the final report and offers a range of other marketing, data storage and integration benefits to GPs, Specialists and Allied Health professionals.
With many patients now using a Google search as the first step in finding a practitioner, you need to make sure that you’re one of the first practices they set eyes on. You don’t need a fancy expensive website but at the very least, you need to stake your place in cyber space. A website can be as simple as one page with a slogan describing your practice, a paragraph about your services, an embedded Google map and your contact details. Talk to us about your requirements for a practice website
A Facebook page
Facebook is one of the first places patients will search for a local business and it’s also one of the first places they’ll leave a good (or bad) review. Many practices are not even aware that they may already have a place holder page on Facebook, where patients can give them ratings.
If you create your own page for your practice, you can request that Facebook merges all the other pages into it, so you can monitor incoming comments and reviews from patients.
If you’re feeling adventurous, it’s also worth setting up a Twitter account, which you can connect and post to directly from your Facebook page.